Because Life Happens …There’s LifeGuard Carpet from Shaw Floors


Life happens – almost when you’re not even looking. Your 4-year-old spills her juice. Your new puppy doesn’t make it to the backyard in time. Oh, no! You just spilled your morning coffee!!


When it comes to selecting carpet for your home, you need a carpet that not only looks good but can also stand up to life’s “little accidents.” That’s why I’m excited to tell you about the newest development in the world of carpet – LifeGuard from Shaw. If you have pets or small children, you’ll definitely want to check out this new carpet technology.


So what exactly is LifeGuard?

LifeGuard is a revolutionary carpet protection system in that it covers the entire product – from the carpet fibers all the way through to the carpet backing.


On the face of the carpet is Shaw’s exclusive R2X stain and soil resistance system. Unlike conventional stain repellents, which protect only the surface of the carpet, R2X provides complete carpet protection – from the top of the yarn to the bottom. In carpets treated with R2X, spills that reach the base of the yarn don’t penetrate the fibers. This allows you more time to react when an accident occurs. And even after repeated carpet cleanings, R2X continues to perform.


But with most hard-to-clean stains, the issue isn’t so much in cleaning the carpet. It’s more about the carpet padding below. Once a spill or stain penetrates the carpet padding, cleaning the carpet’s surface may initially remove the stain, but as the carpet dries, moisture from the soaked padding wicks back up into the carpet. And low and behold, the stain reappears – and so do odors, especially if the stain happens to be pet urine. What sets LifeGuard apart from typical stain-resistant carpets is its highly water-resistant backing made of a soft thermoplastic, which literally provides a barrier that prevents spills from soaking through to the carpet pad and subfloor below. While similar waterproof backings can be found in many commercial-use carpets, LifeGuard is the first carpet to offer this technology for residential use.


Flooring Protection … or Magic?

We all know what a mess coffee can make when spilled on carpet. So what happens when hot coffee is spilled on a LifeGuard carpet? We performed Shaw’s LifeGuard test, and the results were pretty amazing. The spilled coffee quickly balled up on the surface of the LifeGuard carpet. A dry white towel was used to soak up the coffee, after which the carpet was blotted with a wet white towel, and surprisingly, the carpet was clean. There was no lingering coffee smell – and absolutely no coffee went through to the backing!


Anso Nylon means ultimate warranty protection including:

  • Lifetime stain and soil warranties
  • 25 years on texture retention, wear, and Quality Assurance Plus all warranties are transferable, non-prorated and labor inclusive, including stairs and hallways.

Because Life Happens is built with Anso® CrushResister High-Performance Nylon, it will look newer longer. And has a faster drying time after professional cleaning. You can feel good about your purchase because LifeGuard products are designed to be recyclable at the end of their lives.

Come See for Yourself

LifeGuard is not only stain resistant, it’s also available in a number of textures, patterns, and colors to match most any décor. So if you’re shopping for the latest carpet styles but are concerned about potential stains, we’re confident this product will satisfy your needs. Stop by our showroom to see a demonstration and check it out for yourself.

Showroom located at 2529 N. 85th Street Omaha, NE 68134  Phone: (402) 573-6000


LifeGuard from Shaw Floors: Waterproof Carpet or Magic?



Shop local businesses

Reasons why a local source for home flooring is the right call

Douglas County is growing and becoming more heavily populated each year. Our business district is evolving, filled with entrepreneurs, local and big businesses. When you’re considering changing your home flooring, you’ll have plenty of companies to choose from. However, it’s important that you opt for a local business instead of going with one of the larger home improvement retailers that are nationwide.

There are lots of reasons that local businesses are the right call, and taking a look at some of the top reasons will help you see just why they deserve your business:

  • They’ll Consult With You – Sometimes the hardest part about getting new flooring is just the process of choosing the flooring that’s right for your home. Good local businesses will actually discuss your options with you, will come to your home with samples to help you find the perfect choice for your needs.
  • They’ll Offer Local Friendly Choices – Different flooring works better in certain areas, and local businesses can help point you towards flooring that is popular in your area and that offers benefits specific to the Douglas County area – something larger chains may not be able to do.
  • They’ll Provide Better Customer Service – Since they’re local and smaller, local businesses care a lot more about satisfying customers and making sure they are happy with the results of their flooring. Customer service is always better with a local business, and far more personal.
  • They’ll Arrive And Finish Faster – You’ll get faster results from local businesses. Not only will they start your flooring install sooner, they’ll finish faster as well.
  • You’ll Know More About Them – Thanks to word of mouth and the ability to check out a business on your own, it’s easy to learn a lot about a local business before you commit to using them. This helps ensure that you choose one you’re totally satisfied with.
  • They Can Work With Your Budget More Effectively – By talking to a flooring professional about your budget, you can look at all of the options available that fall within your price range. Plus, local sources may offer special deals or be more flexible with the flooring price since they’re not tied to the prices set by a national chain’s standards.

If you’re looking for new floors, it’s well worth considering the numerous benefits offered by a local source. Chances are, they’ll offer you the floors you need at a price you’ll be satisfied with.

Shop a local friendly flooring store, and stop into our showroom and warehouse and take advantage of our fantastic prices! Keystone Carpets & Tile located at 2529 N 85th Street Omaha, NE 68134 Phone: (402) 573-6000.

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